Privacy Policy

Last updated: March 2026

IRIS FASHION LLC, doing business as DAYLA ("DAYLA", "we", "us", or "our"), operates the website https://shopdayla.com/ (the "Site"). This Privacy Policy describes how we collect, use, and share information about you when you visit or use our Site, place wholesale orders, or otherwise interact with us in the course of our B2B business.

1. Information We Collect

We collect information you provide directly to us, including:

Business name, contact person name, email address, phone number, and billing/shipping address when you register for a wholesale account or place an order
Tax identification number (EIN/Resale Certificate) required for wholesale purchasing
Payment information (processed securely; we do not store full card numbers)
Communications you send us via email, phone, or contact forms

We also collect information automatically when you visit the Site, including IP address, browser type, pages viewed, and referring URLs via cookies and similar technologies.

2. How We Use Your Information

To process and fulfill wholesale orders
To manage your account and communicate about orders, invoices, and returns
To comply with legal obligations (tax records, business licensing requirements)
To improve our website and services
To send business-related updates, new product arrivals, and promotional materials (you may opt out at any time)

3. Sharing of Information

We do not sell your personal or business information to third parties. We may share information with:

Service providers who assist with order fulfillment, shipping, payment processing, and IT operations
Professional advisors such as lawyers and accountants
Government authorities when required by law

4. Data Retention

We retain your information for as long as your account is active or as needed to fulfill the purposes described in this policy, and as required by applicable law (including tax and business record-keeping requirements).

5. Your Rights

Depending on your location, you may have rights to access, correct, or request deletion of your personal data. To exercise these rights, contact us at info@shopdayla.com.

6. Security

We implement appropriate technical and organizational measures to protect your information. However, no method of transmission over the Internet is 100% secure.